There are a lot of advantages to using WordPress. WordPress makes it easy to set up your website, make changes to it, and make it look great. However, if you’re starting a website, one of your primary concerns is likely traffic. You want to get as many people as possible to your website so that you can either get more readers or sell more products. Luckily, WordPress also excels in this area as well. Here are just a few ways you can use WordPress to drive in more traffic to your website.
Speed It Up
One often overlooked aspect of driving in traffic is the
speed of your website. Not only do search engines take the speed at which your
site loads into account, but if you have a slowly running website you are
likely not generating as many return visitors as you could. Site speed plays an
important role in user experience, with many people saying they’ll simply leave
the site if it takes more than a few seconds to load.
Not only is WordPress designed for efficiency, but it comes
with tools you can use to make it even faster. Image optimization plugins,
caching plugins, and more are all available for you to use for free. With a few
of these plugins installed you can easily boost the speed of your website and
improve your traffic numbers.
Between optimized WordPress hosting
and the available plugins, it’s easier than ever before to speed up your
website. Don’t miss out on return visitors simply because your site is too
slow. Use WordPress to your advantage and boost your speed as soon as you can.
Search Engine
Optimization
A key to drawing in more traffic is search engines. Search
engines are the primary way we gather information these days, and you’ll want
to appear as highly as you can in search results. For this to happen, you need
to optimize your website based on what search engines are looking for.
With the SEO WordPress plugins like Yoast, you can quickly
optimize your entire website for search engines. They’ll allow you to choose
which keywords you want to focus on, make sure you’re linking structure is
good, and much more. WordPress sites are also typically coded with the latest
language updates, which is something that search engines look at.
To learn more about optimizing your WordPress site for
search engines, you can check out this guide.
Social Media
The other key way that people gather information is through social media. In order to drive more traffic to your website, it’s key that your content gains traction on social media. With WordPress, it’s easy to not only post your stuff to your own social media accounts but to have others share it on their own as well. With some key WordPress plugins, you can automatically share your content to your social accounts and on social bookmarking sites, so there’s one less thing you have to do manually. If you’re not yet taking advantage of social media traffic to your website, now is the best time to get started, and WordPress makes it easy.
Guest Posters
A great way to bring in more traffic is by taking advantage of someone else’s audience. Let’s say you’ve decided to start a blog about baking cakes. If you find someone within the same niche, you could invite them to create a guest post on your blog. Once they do, they’ll likely share it with their own audience, thus driving more traffic to your website. In exchange, they get to market themselves to your audience and get a backlink to their website (which is great for SEO).
To keep outsiders from changing your website, you can set up
different user accounts under WordPress. This will allow them to create a post
on your website (or just a draft), without having access to other posts, pages,
or backend functions. Guest posting is a great way to form connections within
your niche, but if you don’t want to grant them access to your entire site,
WordPress has a feature for that.
Make the Most of
WordPress
WordPress is great for quickly designing functional and
aesthetically pleasing websites, but that’s not all it’s good for. With a few
essential plugins, and by taking advantage of the features already built into
WordPress, you can turn it into an amazing tool for driving traffic to your
website.
You’ve spent too much time on your website not to have
people visit it. Take some time to explore the options WordPress has available
to you, and chances are you’ll find that you’re able to dramatically improve
your traffic numbers, just by taking advantage of what’s been right in front of
you. Good luck!
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